YoColorado co-founder earns two NRF honors

YoColorado co-founder Brad Miller was named one of 50 National Retail Federation America’s Retail Champions and one of five finalists for the NRF Rising Star Award. He will represent Colorado at the NRF Retail Advocates Summit in Washington, D.C., where retailers will meet with lawmakers on small-business and retail policy issues.

Why it matters: - The NRF recognition gives a Colorado small-business founder a national platform on retail policy. - Miller will help represent independent retailers in discussions that could affect small businesses, entrepreneurship, manufacturing and Main Street communities. - The honors also spotlight the role of smaller retailers in the U.S. economy and local communities.

What happened: - YoColorado announced that co-founder Brad Miller was selected by the National Retail Federation as one of 50 America’s Retail Champions. - Miller was also named one of five finalists for the NRF Rising Star Award. - Miller is representing Colorado at the 2026 NRF Retail Advocates Summit in Washington, D.C., from July 14–16. - The summit is NRF’s premier advocacy event and is held every two years during election years.

The details: - The America’s Retail Champions program recognizes small business retailers who advocate for retail and the communities they serve. - NRF selected delegates based on leadership, community engagement and advocacy on behalf of the retail industry. - Retailers were nominated by state retail associations and industry peers. - This year’s class includes 50 retailers from 27 states. - As Colorado’s representative, Miller will join other retail leaders in meetings with federal lawmakers. - The agenda includes issues affecting small businesses, entrepreneurship, manufacturing and Main Street communities nationwide. - Miller said small businesses remain central to the American economy and that giving them a voice matters because they help drive the economy and build community. - Miller said he is proud to represent Colorado and independent retailers and to advocate for policies that support small business success. - NRF says retail is the nation’s largest private-sector employer, contributes $5.3 trillion to annual GDP and supports more than one in four U.S. jobs, or 55 million working Americans.

Between the lines: - The dual honor suggests YoColorado has built visibility beyond product sales and into industry advocacy. - The recognition also fits a broader NRF effort to connect retailers directly with policymakers in an election year. - For a Colorado-based brand with national retail partners, the exposure can strengthen both credibility and influence.

What's next: - Miller will take part in summit meetings with lawmakers in Washington during the July 14–16 event. - NRF’s America’s Retail Champions program will continue to highlight small-business retailers and their policy priorities. - YoColorado points readers to the full honoree list and program details through its announcement More information.