D’Art expands Hitachi’s retail footprint across India

By AI, Created 4:27 PM UTC, May 18, 2026, /AGP/ – D’Art Private Limited has partnered with Hitachi to roll out a scalable retail model across India, including more than 100 Hitachi Home stores and an immersive experience center in Gujarat. The project is aimed at helping Hitachi expand into Tier II and Tier III markets with a consistent brand experience.

Why it matters: - Hitachi’s retail push is moving beyond store count and into a repeatable format designed for smaller cities and mixed retail environments. - The collaboration is meant to help Hitachi expand faster across India while keeping store design, branding, and customer experience consistent. - The project also shows how retail spaces are being used as product education and engagement tools, not just sales floors.

What happened: - D’Art Private Limited worked with Hitachi to support nationwide retail expansion across India. - The agency introduced a compact retail format called “Hitachi Home” for Tier II and Tier III towns. - D’Art executed more than 100 Hitachi Home stores in India. - The agency also fabricated more than 750 retail fixtures for the rollout. - Hitachi’s 4th Global Development center was established in Kadi, Gujarat, as part of the expansion effort.

The details: - Hitachi Home was designed to bring the full product range into a smaller footprint while preserving brand presence. - D’Art handled concept development, strategy, design, and on-ground execution for the store format. - The store model was built to be easy to set up, easy to navigate, and easy to replicate. - Each store followed a consistent but distinct design language. - D’Art managed the full retail architecture process, from design development to final deployment. - The approach covered exclusive outlets and multi-brand spaces. - The experience center in Kadi was divided into three product zones: Room Air Conditioners, Packaged Air Conditioners, and Variable Refrigerant Flow systems. - D’Art used a “Product Zone” approach to improve customer movement and product visibility. - The experience center included 3D visuals and a connectivity-based display system. - A Hitachi representative said the experience center presents the company’s technology in a simple, effective, and direct manner. - D’Art says the project delivered more than 1,500 touchpoints overall, including the immersive experience center.

Between the lines: - The rollout suggests Hitachi is standardizing retail execution so the brand can scale without losing consistency. - The compact format points to a strategy built for geography, not just volume, with smaller towns treated as a growth market. - The experience center signals a broader shift toward hands-on product storytelling in categories where technical features can be hard to explain quickly.

What’s next: - Hitachi plans to continue strengthening this retail model as it expands further. - D’Art is positioned to support future store openings with the same format-driven approach. - The collaboration is likely to remain focused on scalability, consistency, and immersive customer engagement.

The bottom line: - Hitachi is using D’Art to turn retail expansion into a repeatable system, not a one-off buildout.